Omni-commerce retail is a synchronized sales model in which all of the retailer's sales channels are aligned and present a single face to the customer, along with one consistent way of doing business
Customer purchase behavior has undergone a metamorphosis over the course of past few years. It is not just about the convenience of purchasing online and not even the price factor. Current customers are demanding "anywhere" and "everywhere" personalized facilitation from retailers. Retailers need to be not just multi-device and multi-channel enabled but also deeply engaged and aware of each customer's purchase journey.
Seamless integration of technologies and processes ensures that retailers have absolutely no friction shadowing customers as they interweave across multiple channels, online and offline, as part of a single purchase flow.
Click-to-Brick / Brick-to-Click / Click-only /Brick-only are the probable combinations that consumers undertake as part of their purchase journey with a retailer. Retailers who have a robust and scalable omni-commerce strategy will have a direct positive impact on their TCO, inventory costs , operational costs and profitability.
COSTPRIZE has proven expertise in E-Commerce and Omni-Commerce digital transformation domains. We have digitally transformed multitude of clients and put them on their blazing digital growth paths.
Retaining existing customers and increasing the AUV (average user value) is the best form of online revenue increase, for retailers. For this, a very sustained and personalized customer engagement is imperative.
Guided retail planning dramatically accelerates the success of retailers as they embrace complete digital transformation. A huge impetus towards governed digitization is to use Artificial Intelligence (AI) to provide advanced product intelligence and sales forecasting.
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